Direct Communication Products

Targeted Email

Target our audience to promote your company, launch a new product or promote your event. Choose your list and provide the HTML. Select your list by such qualifications as Organization Type, Job Function, Purchasing Influence, Form of Energy, Industry, and Geographic Location.

Price

Starting at $2000

Dimensions

Custom HTML

Drip Campaign

Takes list rental to the next level through the ease of marketing automation. Our program gives clients three additional opportunities to push their marketing message to their target customers. Client provides initial HTML messaging and subject line, along with individual HTML messaging and subject lines for recipients who did not open, opened but did not click, and opened and clicked.

Price

$450 cpm 
+ Automation fee (starting at $2750)

Dimensions

Custom HTML

Print

Social Media Boost - Facebook

Alignment with Editorial: Your post will come from our trusted brand increasing the value of your message.

Traffic Driver: Links drive decision-makers directly to your sponsored Webcasts, White Papers, Video, or other content.

Brand Awareness: Elevates your brand’s awareness to a targeted audience of industry professionals and aligns your message with relevant and respected content.

Social Engagement:  Generate interest and increase engagement with industry professionals active on social media.


*IMPORTANT DISCLAIMER
: Facebook Inc algorithms will grade your image by how much text it contains (this includes logos, watermarks and numbers).  Images with little or no text will be given maximum audience reach.  Images with greater than 20% text will have severely restricted reach.  Please design with this rule in mind. 

 

Price

Starting at $500

Options: Image, Video and Website Boosts

Hyperlinks: 
• Link to your Facebook company page (to tag your co. for additional exposure)
• URL to your preferred landing page (i.e. your website, whitepaper, product etc.)
Body Copy: 250 characters or less.
Link Headline: 75 character max
Image Dimensions*: 1200(W) x 628(H) pixels
Image Format: PNG,GIF, JPG only (no animated gif, HTML5 or tags)

Print

Social Media Boost - Twitter

Alignment with Editorial: Your post will come from our trusted brand increasing the value of your message.

Traffic Driver: Links drive decision-makers directly to your sponsored Webcasts, White Papers, Video, or other content.

Brand Awareness: Elevates your brand’s awareness to a targeted audience of industry professionals and aligns your message with relevant and respected content.

Social Engagement:  Generate interest and increase engagement with industry professionals active on social media.

Price

Starting at $500

Hyperlink: + Click-through URL.
Body Copy: Up to 115 characters of body text (recommended 100 or less).
Optional Image Headline: Up to 70 characters or less
Optional Hashtags: Up to 2 hashtags (contained in body text).
Optional Twitter Handle: Up to 1 Twitter @handle (contained in body text).
Optional Image Dimensions: 800(W) x 418(H) pixels
Optional Image Format: .png, .gif, .jpg (no animated gifs, HTML5 or tags).

 

Audience Extension Program (Retargeting)

AudienceExtension-info

Price
$30 CPM (impression based)

Dimensions: (Provide all if possible)
728(w) x 90(h)
300(w) x 600(h)
300(w) x 250(h)
320(w) x 50(h)-mobile
Click Through URL

File Weight
40kb Max

File Type
JPG, PNG, or GIF

Third Party Serving
Yes

Third Party Tracking
Yes

The Retargeting program makes use of innovative web technologies that keep track of buyers who visit Clarion brand sites and display your ads to them as they navigate the internet. The program allows you, the advertiser, to get your targeted message to prospects and continue the marketing conversation, nurture the prospect along, and shorten the buying process time frame.

Energy professionals visit and read content on one of our sites. When OUR highly-qualified audience leaves the website, we “re-target” them on the most reputable ad-exchanges on the internet. As they visit their favorite websites and blogs we purchase available space to target tht reader on the internet. By displaying one of four different sized banners into available spaces we “extend” your reach from our site.  Nowhere else can someone purchase access to our niche and highly targeted audience.

Leaderboard

file

Price
Starting at $1500

Dimensions
728(w) x 90(h)
Click Through URL

File Type
HTML5, JPG, or GIF

File Weight
40kb Max

Third Party Serving
Yes

Third Party Tracking
Yes

Pushdown

file

Price
Starting at $1200

Dimensions
970(w) x 66(h)
and
970(w) x 418(h)
Click Through URL

File Type
JPG or GIF

File Weight
40kb Max

Third Party Serving
No

Third Party Tracking
Yes